8020 Publishing is a revolutionary new hybrid media company, bringing the best of magazines and the web together. We harness the diversity and depth of online communities to create printed magazines that are uniquely relevant and insightful.

Circulation Innovation of the Year Award

Posted by Paul Cloutier on 7 June 2007 (8020 Publishing)

As web people, we know that when people are passionate about communities, their collective voice brings huge amounts of attention and traffic to those sites. Some people look at this as a tactic, often under the umbrella term called viral marketing, but this is actually just a core part of what happens naturally in a healthy and engaged community.

So it was great to hear that we had won the Best Use of Viral Marketing award from the Circulation Innovation Awards this week. But we were especially pleased to hear that we had also won the overall Circulation Innovation of the Year Award, which recognizes innovation in audience development for magazines. It was a pretty nice surprise for us since we were the small guys up against some of the most established publishing companies in the business.

We think a modern publishing and media company has to embrace its audience and the web as central parts of how magazines get made, and this is a great recognition from within the industry that we really are revolutionizing the publishing industry.

So, thanks again to all of the community, these awards really reflect the work that they have all done in helping make JPG and 8020 Publishing great.

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